It’s like the entire Earth shifted on its axis when Travis Scott first landed. Not only did the Houston raised and Los Angeles-based artist, producer, songwriter, designer, style icon, and Cactus Jack Records founder forever change hip-hop and music at large, but he indelibly and irrevocably impacted the culture as well. Powered by his visionary production, inimitable curation, airtight rapping, and stratosphere-shattering singing, 2016 saw him ascend to heights of superstardom to rival the size of his native Texas.
Magnetically attracting one of the most diehard fan bases in music, his second consecutive platinum full-length opus Birds In The Trap Sing McKnight [Epic Records/Grand Hustle] crashed the Billboard Top 200 at #1 and Top Hip-Hop/Rap Albums Chart at #1.
Among a bevy of unpredictable, undeniable, and uncontainable bangers, “Goosebumps” [feat. Kendrick Lamar] earned an RIAA triple-platinum certification, the Young Thug collaboration “Pick Up The Phone” [feat. Quavo] went double-platinum, “Beibs In The Trap” [feat. Nav] soared to platinum, and “Through The Late Night” [feat. Kid Cudi] became gold.
Consistently “One of Spotify’s 100 Most Streamed Artists in the World,” his total streams surpassed 1 billion by 2017. To date, album sales exceed over 1 million track sales and single sales exceed over 2.7 million track sales worldwide.
Joined by his giant animatronic bird “Jack,” the incendiary shows for Birds In The Trap Sing McKnight would be equally legendary. He supported Kendrick Lamar on the sold out DAMN. Tour across the United States in addition to now storied main stage spots at key festivals such as Coachella and Bonnaroo.
After penning and featuring on various cuts for Kanye West’s Cruel Summer and the game-changing Yeezus, Travis began leaving his mark on hip-hop with 2014’s seminal Owl Pharaoh and Days Before Rodeo mixtapes. A barrage of punk intensity, anesthezied production grime, and wild, warbling flows, he instigated a burgeoning movement online—a precursor to the “Soundcloud Rap” phenomenon to follow a few years later. 2015’s Rodeo elevated him to the status of a mainstream contender. Powered by the triple-platinum “Antidote” and gold “3500” [feat. Future & 2 Chainz], it garnered a platinum plaque and stormed the Top 200 at #3, while notching his first #1 on the Top Hip-Hop/Rap Albums Chart.
In many ways, these accomplishments and milestones simply set the stage for his third full-length offering, Astroworld, slated for an early 2018 arrival. One of the year’s most anticipated records, he preceded it with the platinum “Butterfly Effect” and promises of “the best music of my career.”
Undoubtedly, things will change again upon the opening of Astroworld as Travis transports hip-hop to another universe once and for all.
The shift is coming for 2018. You’ve been warned.Close
Travis Scotts best work yet: a combination of elevated significance, self-awareness, and the old trick of spinning something so plain into something so luxurious.