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NEWS
Martes, 16 de Marzo de 2010
We at Maraworld are convinced that the responsibilities of major entertainment and cultural event promoters go above and beyond the design of contents, organisation, production and communication.
It is of vital importance to develop and promote sustainable management to minimise our impact on the environment and respect our natural surroundings.
With this objective in mind, FIB Heineken promotes its Limpio y Verde initiative, which has been underway for several years now and features specific programmes of key importance, such as recycling, the responsible consumption of water, and compensation for CO2 emissions.
LIMPIO Y VERDE PROJECT
FIB Heineken has set, as one of its key sort to mid-term objectives, the aim of reducing its impact on the environment by setting up a programme which will make the Festival more environmentally-friendly, with a sustainable administration which will give the same weight to financial, logistical and environmental issues. To this end, it has set up a project of interlinked actions which integrates the following initiatives:
Sustainable Advertising: All of the outdoor advertising campaigns for FIB Heineken have been carried out using solely recycled paper.
Compensation for CO2 Emissions: FIB Heineken’s goal for the 2008, 2009 and 2010 editions is to plant over 2,000 trees, which will represent the creation of an authentic Fiber forest and help to compensate for the CO2 emissions generated by the Festival itself.
Sustainable Shopping: FIB Heineken consume goods for the Organisation and Festival services in a sustainable way, using recycled and recyclable materials, as well as various fair trade products.
Recycling Waste: As well as implementing a system for separating, collecting and eliminating waste via different recipients for glass, plastic and paper, FIB Heineken encourage the public to take on board this initiative by using reusable glasses (an initiative developed in conjunction with Intermon Oxfam), in both restaurant and bar services, thanks to the use of biodegradable and/or recyclable materials.
Mobility: As well as counting on the collaboration of the traffic authorities to ensure that the Festival has a minimum impact on communications in Benicàssim itself, FIB Heineken has developed a number of programmes to encourage organised and shared travel, there is also the possibility of bicycle hire for festival-goers, as well as putting in place different collective transport services for the public, between Valencia and Benicàssim airport and at various points throughout the town. Finally, the Festival also has access facilities for handicapped people.
Responsable Use of Water: FIB Heineken use devices to regulate the use of water in all of the Festival’s installations.
Protection against Acoustic Contamination: We promote acoustic protection among the public via information and the free distribution of ear plugs which will be available in the FIBinfo stand situated inside the concert area.
We know that in order to carry out this project, the participation of the organisational team and the public is absolutely essential; with this in mind FIB Heineken has developed various communication measures aimed at both targets.
