FIB recovers its original name and confirms dates for the 2011 edition

After 10 editions of successful relationship, FIB and Heineken have ended the current agreement that included the brewery’s name in the Festival’s. For this reason, FIB will now recover the name with which it was born in 1995.

In 2001, Heineken became the Festival’s main sponsor creating an exemplary and pioneer bond that opened a gateway to a new way of understanding musical sponsorships in Spain at a time in which cultural financing was an uncertain bet.

From Maraworld we would like to thank Heineken España – and the different teams that have made up their Marketing departments throughout the past 10 years – for trusting and supporting us in our initiative and helping us in the development of the Festival in the way in which we understand live music.

The 17th edition of the Festival will be held from the 14th to the 17th of July 2011 in Benicàssim’s concert venue. Our loyal Fibers will have the opportunity to buy next year’s tickets for a special price in the upcoming days.

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